Simply put, a backlink is a link from one website to another. Backlinks are used as a ranking signal by search engines like Google because when one website links to another, it indicates that the material is valuable. Backlinks of high quality can boost a website’s rating and visibility in search engine results (SEO).

What exactly is a backlink?

Backlinks are crucial to the search engine algorithm, SEO, and your overall website growth strategy.

Backlinks can be thought of as two-way communications between websites.

John, for example, is a blogger who recently published an interesting essay about a sporting event.

Samantha, another blogger, includes a link to John’s essay in her comment. She develops a backlink to John’s post by writing about it on her well-known online magazine site.

Many other websites will link to her piece because the online magazine is well-known. This boosts the authority of the online magazine, and John’s piece receives an useful backlink from a trustworthy source.

It’s basically a win-win situation.

Backlinks Types.

Backlinks are divided into two categories, one of which is more valuable than the other. Let’s take a look at each one and see how it affects your website.

A Nofollow tag instructs search engines that a link should be ignored. They don’t share any information from one website to the next. As a result, they usually don’t help you improve your search rank or visibility.

Dofollow links are the most desired sort of backlink. Just keep in mind that links from reputable websites are the most valuable. This type of backlink can help you rank higher in search engines.

However, certain dofollow links are deemed to be harmful or ‘poison.’ These links are obtained by breaching the terms of service of search engines or by visiting dubious websites.

Google may penalize or even de-index your site as a result of this. It’s important to remember that the quality of backlinks, not the amount, determines where you rank.

What Is the Best Way to Get Backlinks?

It takes time and work to build backlinks to your website. Here are seven easy techniques to begin building high-quality backlinks for your website.

On your social media profiles, include connections to your website.
Find an article that is already ranking well on Google and then improve and expand it.
Make a list post, a “how-to” post, a “why” post, an infographic, or a video-embedded article. Backlinks are more common in these formats than in conventional posts.
Write the best guide posts you can. These are lengthy posts with many thousand words that cover every aspect of the subject.
Guest post on other people’s blogs and websites.
Inform influential people in your field or business about a post on your site that they might wish to link to.
Interview industry influencers and send them a link; they will almost certainly link back to your site.
You might also start researching competitive backlinks. In order to accomplish so, you’ll need to look at the backlinks of your top-ranking competitors.

You may use a backlink service like SEMrush to locate these links and start targeting those domains as part of your own link-building campaign.

Search engine optimization link building
What is the best way to check my backlinks?
Google Search Console, SEMRush, Ahrefs, and other backlink tracking tools can help you check your website’s backlinks.

It’s critical to keep an eye on your backlinks. According to the Google Webmaster Guidelines, you must request that hazardous website owners delete their links from your site. If you don’t, Google may penalize your website, and your page rank in search results will begin to decline.

As a result, it’s critical to know how to respond to these three questions:

Where do I look for all of my backlinks?
How can I tell whether they’re poisonous?
How can I get in touch with the owners of hazardous backlink sites?
Thankfully, with the correct tools, the solution is simple.

You can use Google Search Console to help you expand your site and check your backlinks, but it takes a long time and has a limited set of capabilities.

There are, however, speedier and more effective tools accessible. SEMrush, for example, can instantly answer all three of those crucial questions, as well as a lot more.

Backlinks are dealt with explicitly in two areas of SEMrush. The first is the Backlink Analytics part, which allows you to look at your competitors’ backlinks, and the second is the Backlink Audit section.

Let’s take a brief look at the Backlink Audit area, which allows you to locate all of your site’s backlinks.

audit of backlinks
Next, SEMrush’s Backlink Audit tool examines each backlink and flags those that are potentially harmful. Before Google penalizes your website, you can detect and disavow bad backlinks this way.

backlink indicators
One of the best features of SEMrush is that it allows you to email the hazardous website owner directly from the user interface.

You can do keyword research, view your competitors’ backlinks, and manage your own all in one spot with a program like SEMrush.

Keeping track of your backlink profile may reveal a lot about your site’s worth and is an important component of any SEO strategy.



content marketing section

  • guest blogging
  • article submission
  • press release
  • blogposting and submission

answering questions in Q&A forums

  • google product forum
  • wiki answer
  • yahoo answer
  • moz answer
  • stack overflow
  • quora
  • amazon askville
  • clarity

free blog designing section


link increasing and submission section

    • search engine submission
    • directory submission
    • forum commenting
    • blog commenting
    • rss submission
    • local business directory
    • classified ads
  • pings your site (only for fresh site)

For build quality backlinks read this blue link building book