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Keyword research' is a practice used by search engine optimization professionals to find and research actual search terms people enter into the search engines when conducting


"SEO Theory studies the behaviors of systems of Web pages and search engine systems, as well as their interactions. A Web page “behaves” through its content. A search engine “behaves”


Social media optimization (SMO) is the use of a number of social media outlets and communities to generate publicity to increase the awareness of a product, brand or event.


SEO has traditionally divided into two main areas; on-page optimisation which covers what can be done on the pages of the website itself, and off-page optimisation which covers ...

Image SEO: How to Optimize Website Image...

Image SEO

Image SEO is a frequently overlooked but effective on-page SEO strategy. Learn what you might be missing out on if you aren’t optimizing your images and how to create SEO-friendly images for your pages and posts. What exactly is Image SEO? Image SEO is the process of optimizing graphics on a website to make it […]

Every Marketer Needs This HTTP Status Co...

HTTP Status Codes

An HTTP status codes cheat sheet allows you to quickly reference codes, understand what is happening on a website’s backend, identify errors that need to be fixed, and identify ways to optimize the site for improved SEO. We created an HTTP error codes PDF for you to download to help you quickly reference the most […]

What Is Black Hat SEO and Why Should You...

Black Hat SEO

Black hat SEO may appear to be a quick way to improve your rankings and gain more visibility in search results. However, think twice before employing these strategies. Black hat techniques can do more harm than good for your SEO. What exactly is Black Hat SEO? Black hat SEO refers to a set of practices […]

Using Website Speed Optimization to Boos...

Website Speed

Website speed optimization is a technique for increasing the speed with which a page loads. Because website speed affects user experience, site traffic, and ultimately search rankings, it is an essential component of a successful SEO strategy. Learn why website speed optimization is more important than you think, and how to test and improve your […]