SEO has traditionally divided into two main areas; on-page optimisation which covers what can be done on the pages of the website itself, and off-page optimisation which covers activity that takes place elsewhere (e.g. link-building).
The most effective strategy in 2012 however (social media powered SEO) requires an integrated approach, with on-page content promoted off-page within the main social media channels. Please click on the following link to find out more about social media SEO – the future proofed SEO strategy that delivers outstanding results now.
Alternatively, click here to understand more about how off-page SEO has had to adapt to changes in the search engines’ algorithms to remain effective in 2012.
Finally, if you are more interested in on-page SEO, we should probably warn you that, although it’s still very important to optimise on-page factors, it’s extremely unlikely to work on its own unless your market is particularly niche. Please read on for:
• A checklist outlining the key areas to consider when reviewing on-page SEO.
• A list of common mistakes to look out for with regard to on-page SEO.
• A list of old-school SEO (‘spammy’) on-page tactics that the search engines are now able to recognise (and punish accordingly).

On-Page SEO Checklist:

major technical section

  • check up user agent
  • robots
  • robort.txt file
  • rss feed file
  • xml sitemap
  • 404 error page
  • 301 redirect page
  • W3C validation
  • canonical url checker

On Page analysis 

  • page speed
  • meta title tag 65 characters or less(long, short, not found, duplicate)
  • meta description 155 characters or less(long, short, not found, duplicate)
  • meta keywords 100 characters or less(long, short, not found, duplicate)
  • H1-H6(header) analysis
  • Url stucture and internal linkingmeta description 155 characters or less(long, short, not found, duplicate)
  • broken links check
  • page description, title, keyword suffing and image alt(long, short, not found, duplicate)
  • look up java, flash and framing
  • branding and design look up and verify


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