In the field of search engine optimization, on-page SEO refers to the process of optimizing web pages for specific keywords in order to boost search visibility and traffic (or on-site SEO). During this procedure, page-specific elements such as title tags, headers, and content are aligned with keywords to improve search engine rankings.
On-page SEO vs. technical SEO
Some SEOs mix together on-page and technical SEO. However, I prefer to keep them apart. Technical SEO, in my opinion, covers issues such as page and site performance, duplicate content, site structure, and indexing. To put it another way, technical optimization is concerned with your entire website, whereas on-page optimization is concerned with specific URLs. There’s also off-page SEO, which includes things like link building and brand mentions that occurs outside of your website.
Why is on-page SEO so crucial?
If you want search engines to reward you with page-one visibility, you must take your on-page SEO approach seriously. Over the last two decades, a lot has changed. While Google still looks for keywords in your content, keyword stuffing is no longer effective because it degrades the user experience.
On-page SEO characteristics that are user-focused will become more significant as the Google search algorithm becomes more complex. On-site SEO allows search engines to comprehend your content and rank the most relevant URLs for specific queries when done correctly. On-page optimization also provides organization and clarity, which users will appreciate.
SEO has traditionally divided into two main areas; on-page optimization which covers what can be done on the pages of the website itself, and off-page optimization which covers activity that takes place elsewhere (e.g. link-building).
The most effective strategy in 2012 however (social media powered SEO) requires an integrated approach, with on-page content promoted off-page within the main social media channels. Please click on the following link to find out more about social media SEO – the future proofed SEO strategy that delivers outstanding results now.
Alternatively, click here to understand more about how off-page SEO has had to adapt to changes in the search engines’ algorithms to remain effective in 2012.
Finally, if you are more interested in on-page SEO, we should probably warn you that, although it’s still very important to optimize on-page factors, it’s extremely unlikely to work on its own unless your market is particularly niche. Please read on for:
• A checklist outlining the key areas to consider when reviewing on-page SEO.
• A list of common mistakes to look out for with regard to on-page SEO.
• A list of old-school SEO (spammy) on-page tactics that the search engines are now able to recognize (and punish accordingly).
Also Read: BUILD BACKLINKS
On-Page SEO Checklist 2022:
major technical section
- check up user agent
- robort.txt file
- rss feed file
- xml sitemap
- 404 error page
- 301 redirect page
- W3C validation
- canonical url checker
On Page analysis
- page speed
- meta title tag 65 characters or less(long, short, not found, duplicate)
- meta description 155 characters or less(long, short, not found, duplicate)
- meta keywords 100 characters or less(long, short, not found, duplicate)
- H1-H6(header) analysis
- Url structure and internal linkingmeta description 155 characters or less(long, short, not found, duplicate)
- broken links check
- page description, title, keyword stuffing and image alt(long, short, not found, duplicate)
- look up java, flash and framing
- branding and design look up and verify
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