A backlink is just a hyperlink that connects one website to another. Backlinks are used as a ranking indication by search engines such as Google because when one website links to another, it indicates that the material is noteworthy. High-quality backlinks can boost a site’s rating and visibility in search engine results (SEO).

How Do Backlinks Work properly?

Backlinks are vital in search engine algorithms, SEO, and your overall website growth plan.

Backlinks can be thought of as online talks between websites.

For example, John is a blogger, and he writes a highly intriguing piece on a sporting event.

Samantha, another blogger, shares her thoughts by linking to John’s essay. Because she writes about the topic on her well-known online magazine site, a backlink to John’s post is created.

Because the online magazine is well-known, many other websites will link to her story. This boosts the authority of the online magazine, and John’s article receives a useful backlink from a renowned site.

It’s a win-win situation.

Backlink Types

Backlinks are classified into two sorts, one of which is more useful than the other. Let’s take a look at each one and how it affects your site.


A Nofollow tag instructs search engines to disregard a link. They transfer no value from one site to another. As a result, they are often ineffective at increasing your search rank or visibility.

Dofollow links are the preferred sort of backlink. Just keep in mind that links from reputable websites are the most valuable. This type of backlink can aid in the improvement of your search engine results.

However, some dofollow connections are regarded as harmful or ‘poison.’ These links are obtained via questionable websites or by violating search engine terms of service.

This may result in Google penalizing or possibly de-indexing your site. Remember that it is the quality of backlinks rather than the quantity that determines the ranking.

How Can We Get Backlinks?

It takes time and works to build backlinks to your website. Here are seven easy techniques to begin building quality backlinks for your website.

  • Link to your website from your social media profiles.
  • Search Google for a post that is already ranking highly and then improve and build on it.
  • Make list posts, “how-to” posts, “why” posts, infographics, or video posts.
  • Backlinks are typically more abundant in these formats than in conventional postings.
  • Create the definitive guide posts. These are lengthy posts with many thousand words that cover every aspect of the subject.
  • Contribute to other blogs and websites by writing guest posts.
  • Inform influencers in your sector or business about a post on your website that they might wish to link to.
  • Interview industry influencers and send them a link; they will undoubtedly link back to your site.

You might also start researching competitive backlinks. To do so, you’ll need to look at the backlinks of your competitors who are ranking well.

A backlink tool, such as SEMrush, can assist you in locating these links, allowing you to begin targeting those domains as part of your link-building strategy.


How Can we Analyze Backlinks?

Backlink monitoring tools such as Google Search Console, SEMRush, and Ahrefs are available to help you check your website’s backlinks.

It is critical to monitor your backlinks. According to Google Webmaster Guidelines, you must request that hazardous website owners delete their links from your site. If you don’t, Google may penalize your website, and your page rank in search results will begin to fall.

As a result, it’s critical to understand how to respond to the following three questions:

  • Where can I see a list of all my backlinks?
  • How can I tell whether they’re poisonous?
  • How can I contact the owners of hazardous backlink sites?
  • Fortunately, with the correct tools, the solution is simple.

You can utilize Google Search Console to help expand your site and check your backlinks, but it takes time and has limitations.

There are, however, faster and better tools available. Using SEMrush, for example, you can easily answer all three of those crucial questions and much more.

SEMrush features two main sections dedicated to backlinks. The first element is Backlink Analytics, which allows you to research your competitors, and the second is Backlink Audit.

Let’s take a brief look at the Backlink Audit area because it allows you to locate all of your site’s backlinks.

Following that, SEMrush’s Backlink Audit tool examines each backlink and flags those that are harmful. This manner, you can identify and remove harmful backlinks before Google penalizes your website.


One of the best features of SEMrush is the ability to email the harmful website owner directly from the user interface.

You can do keyword research, view your competitors’ backlinks, and manage your own all in one spot with a program like SEMrush.

Keeping track of your backlink profile may reveal a lot about the worth of your site and is an important aspect of any SEO strategy.

We hope this article has helped you understand what backlinks are and how to use them to grow your website.

Read more on : SEO in-House, Internal Links, Google News SEO, International SEO

Last Updated on July 3, 2022 by Alex Burma