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PPC and SEO: Using PPC Insights to Impro...

PPC and SEO

PPC and SEO: Marketers frequently have search engine optimization (SEO) and pay-per-click (PPC) marketing in their web traffic arsenal, but they seldom employ the two together. They either swear that search engine optimization will produce long-term benefits and traffic, or that PPC will produce spectacular results in a short period of time. Can they, however, […]

Why Perform SEO in-House?

Perform SEO in-House

What roles must we perform SEO in-House, and what can we outsource? In actuality, certain chores must be completed in order to be effective with content and SEO. These tasks are then transformed into jobs that carry them out. At the end of the day, we need someone to do the following: Project Strategy And […]

Social Media, SEO, and Why You’re Thinki

Social Media, SEO, and Why You’re Thinking About It Wrong

Social Media, SEO, If you’re utilizing content marketing to drive visitors to your website, you’re probably focusing the majority of your efforts on SEO. Of course, you’re sharing that stuff to your social media pages as well, but for many, it’s a half-hearted attempt to engage people. To be sure, both SEO and social media […]