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Keyword research' is a practice used by search engine optimization professionals to find and research actual search terms people enter into the search engines when conducting


"SEO Theory studies the behaviors of systems of Web pages and search engine systems, as well as their interactions. A Web page “behaves” through its content. A search engine “behaves”


Social media optimization (SMO) is the use of a number of social media outlets and communities to generate publicity to increase the awareness of a product, brand or event.


SEO has traditionally divided into two main areas; on-page optimisation which covers what can be done on the pages of the website itself, and off-page optimisation which covers ...

What Is Black Hat SEO and Why Should You...

Black Hat SEO

Black hat SEO may appear to be a quick way to improve your rankings and gain more visibility in search results. However, think twice before employing these strategies. Black hat techniques can do more harm than good for your SEO. What exactly is Black Hat SEO? Black hat SEO refers to a set of practices […]

Using Website Speed Optimization to Boos...

Website Speed

Website speed optimization is a technique for increasing the speed with which a page loads. Because website speed affects user experience, site traffic, and ultimately search rankings, it is an essential component of a successful SEO strategy. Learn why website speed optimization is more important than you think, and how to test and improve your […]

6 Small Business SEO Tips for the Time-C...


Small Business SEO, Search engine optimization (SEO) is an important component of laying a solid foundation for small business success. If a small firm does poorly in SEO, they risk becoming like one of those TV shows that airs on a random station in the middle of the night. Even if it’s a terrific show, […]

Page Title SEO: How to Optimize Title Ta...


Page title SEO aids in the optimization of content for search engines, the improvement of click-through rates (CTRs), and the increase of traffic to your website. If you aren’t already optimizing each title tag on your site, this is a good place to start. We’ll go over: What exactly is page title SEO? What is […]