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Page Title SEO: How to Optimize Title Tags


Page title SEO aids in the optimization of content for search engines, the improvement of click-through rates (CTRs), and the increase of traffic to your website. If you aren’t already optimizing each title tag on your site, this is a good place to start.

We’ll go over:

  • What exactly is page title SEO?
  • What is the distinction between a heading tag and a title tag?
  • Where can you find a title tag?
  • Why are title tags important?
  • How to Use SEO Page Titles
  • How to Completely Optimize Your Search and Social Snippets
  • How to Check and Improve the SEO of a Page Title

What exactly is page title SEO?

Title of the page SEO adds and optimizes unique meta title tags on a webpage in order to make it more appealing to readers and search engines. A title tag is assigned to a page by adding the following HTML code: /head>head>title>Example Title Tag/title>


Title tags are not the same as heading tags.

A heading element (marked by a line of HTML code beginning with “H1”) is the title that appears at the top of a webpage. Heading tags are applied to the title area of a new post or page in WordPress.



A title tag (marked by a line of “title” HTML code) might be different from or the same as a page’s heading tag, and it does not display on the content page. Instead, it is included in other places that try to describe the content to search engines and provide viewers with a preview of the content. Continue reading to learn where title tags can be found.

Where can you find a title tag?

Here are three SEO page title examples that demonstrate the use of title tags.

1. Search Engine Results

The title tag is the headline that appears with the page URL and meta description in a search engine results page (SERP) snippet.


2. Snippets from Social Media

When a link is shared on social media, a snippet of the page’s title tag, featured picture, URL, and meta description is generated.


3. Internet Explorer Tabs

If a user has many tabs open, a web browser displays the title tag in the tab for the page to assist them to refer back to it.


Why are title tags important?

Page title SEO, as well as adding distinct meta titles to each page of a website, is critical for two reasons.

  • It aids search engines in understanding and ranking the page. Including title, tags is a good SEO practice. When a title tag is tailored for a specific keyword, it attracts search engines and improves a page’s visibility on SERPs.
  • It boosts CTRs and attracts more users to your content. When a title tag is designed to grab reader attention, searchers and social media users are more likely to click on the snippet and generate traffic to the page.

How to Use Page Title SEO

Now that you understand the importance of page title SEO, let’s look at how you can optimize your meta titles. The following title optimization chores should be included in every SEO checklist.

  • Limit the length of your title tag to 60 characters.
  • Put your goal keyword near the start of the title.
  • Make a distinct title tag for each page on your website.
  • Use recommended practices while creating attention-grabbing headlines.
  • Explain to the reader why they should click. Value and benefits should be communicated.
  • Keep in mind that the copy is intended for readers, not simply search engines.
  • Install a program like Yoast SEO to make adding unique title tags to your pages simple.
  • Consider incorporating a distinctive brand name following your headline phrase (example: Page Title | Brand Name).

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How to Completely Optimize Your Search and Social Snippets

A title tag is only one component of a bigger meta tag SEO strategy that boosts a page’s visibility in search and social.


Optimize the page’s meta description and URL to get the most out of your page title SEO. Because all three pieces appear in SERPs and social media snippets, you have a greater chance of attracting users and driving website traffic.

Create an SEO-optimized meta description

  • Put your goal term near the start of the blurb.
  • Fill in the blanks with 135 to 160 characters.
  • Do not reuse the same meta description across numerous pages.
  • Incorporate a call to action.
  • Incorporate a value proposition.

Create a URL that is SEO-friendly

  • Make use of your goal keyword.
  • Refer to the title of the page.
  • Include no special letters or numerals.
  • Stop words and phrases should be eliminated.
  • Keep it short, tidy, and to the point.

How to Check and Improve the Page Title SEO

Once you’ve optimized your meta tags and page titles for SEO, double-check your work to verify you didn’t make any mistakes or overlook any optimization chances.

Enter your page URL into Alexa’s On-Page SEO Checker to have it scanned for correct keyword optimization, SERP presence, and other factors. Check the tool’s on-page SEO for each piece of content to ensure that it is fully optimized for search.


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