Our very own grounded study known five chief categories of meme quiddities you to definitely united hours to the same family relations: Target, particular profile, universal profile, action, and you will statement. Adopting the difference between tangible visual quiddities and you may conceptual textual of them (Lewis, 2012 ; Spitzberg, 2014 ), we created a measurement having quiddity concreteness. The initial several groups-things (instance Mentos into the “Diet plan Mentos”) and you will certain characters (including Bert in the “Bert is actually Worst”)-try extremely visible and you can concrete. Common characters (such as the individuals pets during the “LOLcats”) and you can methods (like the dance actions inside the “Brand new Advancement away from Dance”) are still obvious, but their manifestation could go from one like to a different. Eventually, as opposed to visible items, sentences is the the very least real or the really abstract of all of the kinds. Next department, we counted the new percentage of hours inside for each and every members of the family that contains have from each of the categories. For each and every meme particularly from inside the a family group needed to have at the least one type of quiddity. The fresh new quiddity concreteness height is actually received for each and every meme nearest and dearest built for the weighted millions of the 5-quiddity communities: target and specific profile (1), universal reputation and you can measures (0), and you can keywords (?1).
Quiddity items
When you look at the RQ1 we requested which are the prevalent sort of quiddities that join meme family together. All of our analysis revealed that step is considered the most frequently employed quiddity on shot (42.2% regarding meme circumstances), accompanied by terms (38.5%). Specific character (29%) and you may object (23%) was indeed less common, that have universal character (fifteen.7%) at the rear of trailing. You should note that all of our findings demonstrate that the chief quiddity is actually mainly not the same as brand new general services searching for the the fresh codebook for many meme household. In fact, inside the 90% of the meme group, the brand new quiddity was particular which means that was not included in the universal services. Instance, throughout the “Superstar Wars Child” family, the fresh new operate out-of fighting that have laser swords was an extremely particular quiddity, and thus could not become seized by the generic attributes of the fresh new codebook.
When you look at the RQ2 we questioned and this templates, variations, and you may involvement structures is prevalent (and you will marginal) from inside the contemporary internet sites memes. I unearthed that well-known society (twenty-six.5%), eating (19.1%) and new news (16.3%) was basically the most common subjects; nationality (2.6%), newest incidents (3.2%), and you will performs and you will work (step three.3%) were the least well-known topics. In terms of gender, male professionals (59.4%) had been illustrated twice as often given that girls players (twenty-seven.3%). Young ones and you may young adults (38.7%) featured extremely, if you’re older participants was in fact at least depicted (5.6%) regarding generation. Caucasian participants (forty-two.5%) were the absolute most portrayed cultural classification, whenever you are Hispanic otherwise Latino professionals minimum of (0.2%). In the end, when it comes to function, extremely days was basically pictures (56%) or video clips (42.6%) instead of sheer textual memes (1%). In general, these types of conclusions validate a number of the observations manufactured in the newest qualitative education demonstrated over, where in actuality the memetic fields was described as controlled of the young, light people. With respect to templates, media-depending playfulness seems to have started a lot more extreme than just engagement having politics. Therefore according to descriptive analytics at the least, government is pretty marginal throughout the memetic fields. Yet, as the unfolded less than, system analysis will tell you a more advanced story.
Brand new cohesiveness of universal qualities from inside the meme family
Due to the fact detailed more than, among the seeks of the study would be to site des rencontres pour célibataires de 30 ans evaluate the latest extent regarding cohesiveness out-of meme group in terms of its generic characteristics (RQ3). Figure dos suggests this new network from memes revealing comparable stuff characteristics. To produce brand new visual study clearer, i tell you right here just four meme parents you to definitely display a couple of otherwise much more functions. The size of the newest node means its circle knowledge, in other words, what other meme circumstances they offers posts properties which have. Such, the original meme out-of “Hop out Britney By yourself” is the prominent node, discussing no less than one or two articles properties which have 56 (of 83) most other meme era. “Graffiti” and you may “Birmingham” is both cases of new “Pepper Squirt Policeman” meme loved ones. They are the littlest nodes regarding network, revealing a couple of posts attributes that have a few almost every other meme instances. New thickness of your own tie means just how many shared attributes. Such as for instance, the ties between instances of the “Exit Britney By yourself” are very thick, and therefore he’s much like one another when it comes away from articles. The initial meme and its own times display to nine (out-of sixteen) stuff properties collectively.